Kylie Jenner's Upcoming Fashion Brand 'khy'

Photo: Instagram @kyliejenner

Kylie Jenner, the youngest self made billionaire, sets her sights on a new business venture as she launches her new luxury fashion brand 'khy'. The reality star took to Instagram to introduce the new brand, as she poses in 'khy's' leather oversized 'motocross' trench coat, priced at $198; one of many pieces from the new collection. 

KHY represents 'creativity, collaboration, and quality at an accessible price'. 

Photo: Instagram @kyliejenner

Khy's debut collection, designed in collaboration with 'NAMILIA', a US Fashion Brand. The founders of the brand Nan Li and Emilia Pfohl's told 'MetalMagazine', "For us, clothing is not just an aesthetic tool but a visual platform to proclaim our beliefs conflicts and dreams". The brand is known for inclusivity, diverse model casting, and in-your-face feminist messages. 

Photo: Instagram @khy

The debut collection launches November 1st on Khy.com. Customers can sign up for exclusive early access on the website. The price point for the collection ranges from $48-$198. 

Photo: Instagram @kyliejenner

The youngest of the Kardashian-Jenners has featured in 'The Wall Street Journal' magazine, wearing 'khy's' clothing. Khy is in partnership with her mother, Kris Jenner, and Popular Culture's Emma and Jens Grede, a married couple who are also involved in the multibillion-dollar businesses Skims and Good American. 

Khy- a play on nickname of Jenner's- will feature guest designers and a variety of concepts throughout the year, keeping viewers on their toes. The brand aims to produce investment pieces at an affordable price point. "The whole line is really inspired by my personal wardrobe and the different moods that I'm in" Kylie tells wsjmag. 

Photo: Instagram @wsj

Kylie's particular oversized, street style perfectly aligns with her brand and we can't wait to see the collection when it drops!

Stay tuned for more about the brand!